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Web-Content-Writer offers affordable Website Copywriting, SEO Articles, Press Releases, Social Media Copywriting, Email and Newsletters. Striving to carefully compose web words that’ll work for you; increasing your conversions and ROI.

A web reader scans, skips and jumps as screen reading is more difficult than reading from a page. Web readers hate to scroll and want to find things quickly; they are not as relaxed as someone settling down to read a newspaper or book. To engage your readers and promote further action, these principles must be taken into account.

To sell you product or service, your web copy needs to be attention grabbing, interesting, clear, concise and easy to read. Achieve this and your website will benefit from higher conversion rates, more credibility and better search rankings. Your marketing campaign will generate more interest, more clicks and more sales.

As a professional web content writer, I can help you accomplish this. Since completing my degree in 2003, I have worked in search engine optimisation. I offer a formidable combination of literary aptitude and internet marketing expertise. Here’s a quick taste of my approach:

Substance – Successful web content must be built on a solid foundation and this means extensive research. Facts, figures, quotes, anecdotes will give your web content substance; creating a worthwhile web resource. More meat, more meaning, more momentum - research is paramount to every project undertaken.

Structure – This structure of the piece is extremely important, determined by its format, an article must have a beginning, middle and end, and website content must be inverted pyramid style. Successful copy is user friendly; broken up with sub-headers and lists, into short paragraphs, whilst maintaining the flow.

Sound – To become the voice for your business is a privilege and ample consideration goes into how a piece sounds; its voice, tone and mood. Studying your market, industry and target audience is all part of the service. You’ll never reach, persuade or connect with your audience unless you know exactly what makes them tick.

Web Content Writer – The Service

  • Quality Content - Affordably Priced

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from the blog

February 14, 2012  |  Heather Griffiths  |  0 comments

Your headlines, titles, sub-headers and subject lines are the most important aspect of website copywriting.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.

You’ve only got a few seconds to grab their attention and so you must make your headings count. Here are 17, tried and tested headline techniques for successful web content writing.

The Truth About – This grabs attention because most people are suspicious by nature and if they think they’re being lied to – they want to know about it.

Treat Yourself – Captures the imagination because people love to indulge themselves. Everyone deserves a treat once and a while.

How To – This headline works because you’re offering the reader a chance to learn something new that may enhance their life.

Do You? – You cannot beat asking a question, it immediately engages the reader.

As seen on – This headline is successful because people trust famous brands, print publications and outside media. They may not know your business but if you have been endorsed by someone the reader can trust you’re half way there.

Once Upon A Time
– This is great because it’s the start of a story. It will draw in your reader because it doesn’t look like your instantly trying to sell something.

FACT
– Facts are great headlines because the reader sees immediately that you’re presenting something tangible or concrete. Facts and stats are also a great way to generate interest in your topic.

New – Everyone wants to be the first, the first to hear, the first to know, the first to try. Anything new will instantly attract attention.