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from the blog
Your headlines, titles, sub-headers and subject lines are the most important aspect of website copywriting.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
You’ve only got a few seconds to grab their attention and so you must make your headings count. Here are 17, tried and tested headline techniques for successful web content writing.
The Truth About – This grabs attention because most people are suspicious by nature and if they think they’re being lied to – they want to know about it.
Treat Yourself – Captures the imagination because people love to indulge themselves. Everyone deserves a treat once and a while.
How To – This headline works because you’re offering the reader a chance to learn something new that may enhance their life.
Do You? – You cannot beat asking a question, it immediately engages the reader.
As seen on – This headline is successful because people trust famous brands, print publications and outside media. They may not know your business but if you have been endorsed by someone the reader can trust you’re half way there.
Once Upon A Time – This is great because it’s the start of a story. It will draw in your reader because it doesn’t look like your instantly trying to sell something.
FACT – Facts are great headlines because the reader sees immediately that you’re presenting something tangible or concrete. Facts and stats are also a great way to generate interest in your topic.
New – Everyone wants to be the first, the first to hear, the first to know, the first to try. Anything new will instantly attract attention.


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